Our Purpose
Why we exist
To make everyday life simpler through thoughtful digital tools. We believe the best technology gets out of your way.
Our Vision
A world where people spend less time deciding and more time living.
What we believe
Four principles that guide everything we build.
1
Simplicity over abundance
Less is more. We remove features, not add them. Every element earns its place.
2
Guidance over control
We tell you what to do, not give you options. Trust our suggestions. Act on them.
3
Calm over urgency
No notification spam. No streaks. No guilt. Use our apps when you need them.
4
Practical over perfect
Good enough, done today, beats perfect, never shipped. We build tools that work.
How we're different
Most apps add complexity. We subtract it.
"Customize your workflow"
"We've already figured it out"
"Endless options"
"One clear suggestion"
"Track everything"
"Just do this one thing"
"Optimize your life"
"Simplify your life"
Others say
We say