Legal & Privacy
We believe legal documents should be as simple as our product. Here is how we protect your data and the rules of our platform, in plain English and legalese.
Privacy Policy
Last updated: March 6, 2026
1. Introduction
Life Simple Tech Enterprise ("we," "our," or "us") operates the website lifesimple.co and mobile applications including CalmNotify and Fed. (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Services.
We are based in Malaysia and comply with the Malaysian Personal Data Protection Act 2010 (PDPA), the European Union General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).
By using our Services, you consent to the collection and use of information as described in this policy. If you do not agree, please do not use our Services.
2. Information We Collect
We collect information in several ways depending on how you interact with our Services:
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Account Data: When you create an account, we collect your email address and display name.
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Notification Data (CalmNotify): CalmNotify uses Android's NotificationListenerService to read notifications from other apps on your device. This data is partially redacted on-device (personal names are replaced with placeholders) before being sent to our servers for AI-powered importance scoring.
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Contact Names (CalmNotify): CalmNotify reads your device contacts in memory only to detect personal names in notification text for privacy anonymization. Your contact list is never uploaded or stored on our servers. Only VIP or muted contact names that you manually select are saved.
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Device & Usage Data: We automatically collect device identifiers (Firebase Installation ID), app usage analytics, crash reports, and performance data through Firebase Analytics, Firebase Crashlytics, and PostHog.
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Payment Data: Subscription payments are processed entirely through Google Play Billing. We do not collect or store your credit card or payment details directly.
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Website Data: When you visit our website, our servers automatically collect your IP address, browser type, operating system, and pages viewed.
3. How We Use Your Information
We use your information to:
We do not sell your personal data. We do not display advertisements in any of our apps.
4. AI Processing & Automated Decision-Making
CalmNotify uses Google's Gemini AI to score your notifications by importance. Here is how it works:
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Notification text is partially redacted on your device (personal names replaced with [NAME] placeholders) before being sent to Google's Gemini API.
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Google processes this data under their Gemini API Terms of Service. Per Google's API data usage policy, data sent through the paid API is not used to train their models.
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The AI returns a score (1–5) indicating the notification's importance. You can customize scoring preferences in the app.
Future apps (such as Fed.) may also use cloud-based AI to generate suggestions. This policy will be updated with specific details before those features launch.
Your Rights Under Art. 22 (Automated Decision-Making)
CalmNotify uses automated AI scoring to prioritize your notifications on a scale of 1–5. This scoring may affect which notifications are surfaced to you and which are suppressed.
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You can disable cloud-based AI scoring at any time (Settings > Privacy). When disabled, only local on-device scoring operates, with no data transmitted.
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You can adjust the importance threshold to control how aggressively notifications are filtered.
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You can mark specific contacts as VIP to override AI scoring entirely.
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You may contact us to request human review of how the scoring system processes your data.
5. Legal Basis for Processing
Under GDPR Art. 6, we process your data based on the following legal grounds:
| Processing Activity | Legal Basis |
|---|---|
| Notification reading & local scoring | Art. 6(1)(a) — consent (Android notification access permission) |
| Cloud AI scoring (anonymized text to Gemini) | Art. 6(1)(a) — explicit consent (opt-in cloud AI toggle in Settings) |
| Analytics (PostHog, Firebase) | Art. 6(1)(f) — legitimate interest (app improvement) |
| Account management (Supabase auth) | Art. 6(1)(b) — contractual necessity (providing the service) |
| Website hosting & security (Cloudflare) | Art. 6(1)(f) — legitimate interest (security, performance) |
6. Third-Party Services
We use the following third-party services that may receive or process your data:
Supabase — Database and authentication. Stores account data and app settings. Hosted in the United States.
Google Gemini API — AI processing for notification scoring. Receives redacted notification text only.
Firebase (Analytics & Crashlytics) — App analytics and crash reporting. Collects device identifiers and usage patterns.
PostHog — Product analytics. Collects anonymized usage events to help us improve the app experience.
Google Play Billing — Subscription payment processing. We do not directly handle payment card information.
Cloudflare — Website hosting and content delivery. May process IP addresses for security and performance.
Each service operates under its own privacy policy. We encourage you to review their policies.
7. Disclosure of Your Information
We may share your information only in these situations:
Service Providers: With the third-party services listed above, solely to operate and improve our Services.
Legal Requirements: If required by law, court order, or governmental authority, or to protect the rights, property, or safety of our users or the public.
Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
We do not sell, rent, or trade your personal data to third parties for marketing purposes.
8. Data Retention
We retain different categories of data for different periods. When you delete your account — whether in-app or by requesting deletion via our contact page — all associated server data is permanently removed within 30 days.
| Data Category | Location | Retention Period |
|---|---|---|
| Notification history (text, scores) | Device only | User-configurable: default 7 days, max 90 days. Auto-deleted when expired. |
| Scoring usage records | Supabase server | 90 days rolling (auto-cleanup) |
| Global score cache (anonymized) | Supabase server | 30 days since last cache hit; quarantined entries: 7 days |
| Sender profiles (VIP/muted) | Device only | Persistent until manual deletion |
| Account data (email, settings) | Supabase server | Until account deletion; removed within 30 days of request |
| Analytics events (PostHog) | PostHog Cloud (US) | 1 year |
| Analytics events (Firebase) | Google Analytics (US) | Event data: 2 months; User data: 14 months |
| Crash reports (Crashlytics) | Firebase Crashlytics (US) | 90 days |
| Rate limit abuse strikes | Device only (encrypted) | 2–7 day cooldown, then auto-cleared |
9. Data Security
We implement appropriate security measures to protect your data, including:
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Encryption in transit (HTTPS/TLS) for all data communications
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Row-level security on our database to ensure users can only access their own data
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On-device PII anonymization before data is sent to AI services
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Encrypted local storage on your device for sensitive preferences
While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
10. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data:
All Users: You can delete your account and all associated data directly within the app at any time, or request deletion via our contact page. You may also request a copy of your data by emailing us.
Malaysian PDPA Rights: Under the Personal Data Protection Act 2010, you have the right to access, correct, and withdraw consent for processing of your personal data.
EU/EEA Residents (GDPR): You have the right to access, rectify, erase, restrict processing, data portability, and object to processing. You may also lodge a complaint with your local data protection authority.
California Residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt out of sale of personal information. We do not sell personal information.
To exercise any of these rights, email us at privacy@lifesimple.co. We will respond within 30 days.
11. Children's Privacy
Our Services are not intended for children under the age of 13. We do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at privacy@lifesimple.co and we will delete that information.
12. International Data Transfers
We are based in Malaysia. Your data may be transferred to and processed in countries outside your country of residence, including the United States (where Supabase, Google, and Cloudflare operate). These countries may have different data protection laws. By using our Services, you consent to these transfers. We ensure appropriate safeguards are in place with our service providers.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page and updating the "Last updated" date. For material changes, we may also notify you via email or in-app notification. Continued use of our Services after changes constitutes acceptance.
14. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
privacy@lifesimple.co
Life Simple Tech Enterprise
B-5-8 Plaza Mont Kiara, Mont Kiara,
50480 Kuala Lumpur, Malaysia
Terms of Service
Last updated: March 6, 2026
1. Agreement to Terms
By accessing or using Life Simple Co.'s website and applications (collectively, the "Services"), you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree, please do not use our Services.
2. Eligibility
You must be at least 13 years old to use our Services. If you are under 18, you represent that your parent or legal guardian has reviewed and agreed to these terms on your behalf. We do not knowingly provide Services to children under 13.
3. Description of Services
Life Simple Co. develops mobile applications and web services designed to simplify everyday decisions:
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CalmNotify — An AI-powered notification management app that scores and filters your Android notifications by importance.
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Fed. — A meal suggestion app (coming soon) that uses AI to help you decide what to eat.
Our Services are provided "as is" and are intended for personal, non-commercial use.
4. Account Registration
Some features require you to create an account. You agree to provide accurate information and keep your credentials secure. You are responsible for all activity under your account. Notify us immediately if you suspect unauthorized access.
5. Subscriptions & Billing
Some apps offer optional paid subscriptions (e.g., CalmNotify Pro) with additional features:
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All payments are processed through Google Play Billing. We do not handle payment details directly.
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Subscriptions auto-renew unless you cancel before the renewal date through Google Play.
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Refunds are handled through Google Play's refund policy. Contact Google Play Support for refund requests.
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We reserve the right to change subscription pricing. Existing subscribers will be notified before any price change takes effect.
6. Free Trial
New users may receive a complimentary trial of premium features (e.g., 7-day Pro trial for CalmNotify). When the trial ends, you automatically return to the free tier. No payment is charged unless you actively choose to subscribe.
7. User Responsibilities
When using our Services, you agree to:
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Use our Services only for lawful purposes
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Provide accurate information when required
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Not attempt to interfere with, disrupt, or overload our Services
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Not reverse engineer, decompile, or extract source code from our apps
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Not attempt to circumvent AI safety measures or inject malicious prompts
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Not create multiple accounts to abuse free trial or free tier limits
8. Intellectual Property
All content, features, and functionality of our Services are owned by Life Simple Co. and are protected by copyright, trademark, and other intellectual property laws.
Some of our applications may be released as open source software. Where applicable, the relevant open source license terms will be specified in the app's repository and take precedence over these Terms for that specific code.
9. AI-Generated Content
Our apps use artificial intelligence to generate content such as notification importance scores, meal suggestions, and other recommendations. You acknowledge that:
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AI-generated content may not always be accurate or appropriate
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AI suggestions are for informational purposes and should not replace professional judgment
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We are not liable for decisions you make based on AI-generated content
10. Disclaimer of Warranties
Our Services are provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that our Services will be uninterrupted, error-free, or free of viruses.
Health & Nutrition Disclaimer: Our meal suggestion app (Fed.) provides general food ideas only. It is not intended as medical, nutritional, or dietary advice. Always consult a qualified healthcare professional before making changes to your diet, especially if you have allergies, medical conditions, or specific nutritional needs.
Notification Disclaimer: CalmNotify's AI scoring is a tool to help manage notifications. It may occasionally misclassify important notifications. Do not rely solely on CalmNotify for time-critical or emergency alerts.
11. Limitation of Liability
To the fullest extent permitted by applicable law, Life Simple Co. shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, or goodwill, arising from your use of or inability to use our Services.
Our total liability for any claim arising from these Terms or your use of our Services shall not exceed the amount you paid us in the 12 months preceding the claim, or RM 500 (Malaysian Ringgit), whichever is greater.
12. Termination
You may stop using our Services and delete your account at any time. We reserve the right to suspend or terminate your access for conduct that violates these Terms or is harmful to other users, us, or third parties.
Upon termination, your right to use the Services ceases immediately. Data deletion follows our Privacy Policy. Active subscriptions should be cancelled through Google Play before deleting your account.
13. Dispute Resolution
If you have a dispute with us, please contact us first at support@lifesimple.co so we can try to resolve it informally. If we cannot resolve the dispute within 30 days, either party may pursue formal resolution through the courts of Malaysia.
14. Changes to Terms
We may modify these Terms at any time. We will notify you of material changes by updating the "Last updated" date and, where practical, by email or in-app notification. Continued use of our Services after changes constitutes acceptance.
15. Governing Law & General Provisions
These Terms are governed by the laws of Malaysia. If any provision is found unenforceable, the remaining provisions continue in full force. These Terms, together with our Privacy Policy, constitute the entire agreement between you and Life Simple Co. regarding the Services.
Our failure to enforce any right or provision does not constitute a waiver of that right or provision. Any rights not expressly granted herein are reserved.
16. App Store Terms
If you download our apps from Google Play, you also agree to Google Play's Terms of Service. In the event of a conflict between these Terms and Google Play's terms regarding the use of our apps, Google Play's terms shall prevail for matters related to the Google Play platform.
17. Contact
For questions about these Terms of Service, contact us at:
support@lifesimple.co
Life Simple Tech Enterprise
B-5-8 Plaza Mont Kiara, Mont Kiara,
50480 Kuala Lumpur, Malaysia